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Author Archives: Joel Whitaker
Distilleries Can Slash Costs, Energy Use with Waste Heat Recovery
“One of the biggest opportunities for distilleries is waste heat recovery. Distilling involves heating and cooling the ingredients multiple times. Recycling waste heat or cooling can go a long way to improve the environmental footprint of a distillery,” notes Ernst … Continue reading
Posted in Corporate Social Responsibility, Ecology, Environmental
Tagged Distilled Spirits Council, Energy Star, Environmental Protection Administration
Comments Off on Distilleries Can Slash Costs, Energy Use with Waste Heat Recovery
Breakthru Beverage, Provi Extend eCommerce Partnership
The agreement between Breakthru and Provi, the ecommerce marketplace for the bev/al industry, was extended for three years. Provi’s online marketplace streamlines the beverage ordering process between retailers and distributors via its robust communication system. Through the partnership, Provi provides … Continue reading
Posted in Distribution
Tagged Breakthru Beverage, Provi
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Tanqueray Teams with Bridgerton for a New T-Time
In the Regency Era, in which Bridgerton is set, tea time was one of society’s fanciest occasions. Now, Tanqueray wants to give it a new spin to create T-time (the T stands, obviously, for Tanqueray). The multi-phased “T-time” campaign launched … Continue reading
Posted in Advertising
Tagged Tanqueray
Comments Off on Tanqueray Teams with Bridgerton for a New T-Time
Ironshield Brewery Adds German-Style Lorelei Hefeweizen to Lineup
Lorelei Hefeweizen, a hand-crafted beer made in the traditional German hefeweizen brewing style that dates back to the 1300s. Inspired by the legend of beautiful sirens luring sailors to their destruction on the Rhine River, the Lorelei Hefeweizen delivers enticing … Continue reading
Posted in New Products
Tagged Ironshield
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Yuengling, DraftKings Launch Custom College Basketball Contest
D.G. Yuengling & Son, Inc., announced the return of its fan-favorite contest series with DraftKings Inc., a leading digital sports entertainment and gaming company. The partnership marks another year of bringing sports- and beer-lovers together through contests and memorable prizes that … Continue reading
Posted in Uncategorized
Tagged DraftKings. Yuengling
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Lunazul Tequila’s Spring Campaign Features Discovery’s Josh Gates
In a four-part series across Discovery GO and Discovery+, Gates will ‘Toast to Tradition’ as he discovers the history and heritage of Lunazul in Jalisco, Mexico. The national media program will debut new social and digital ads featuring Gates venturing … Continue reading
Posted in Advertising
Tagged Heaven Hill Brands, Lunazul Tequila
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