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Author Archives: Donna Whitaker
Lot18 Marks 50th Anniversary of Elvis’s ’68 Comeback Special
The limited-edition Cabernet Sauvignon is being issued to celebrate the 50th anniversary of Elvis Presley’s legendary ’68 Comeback
Posted in Limited Edition, Wine
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Stella Artois Seeks to End Middle-Seat Pain
With more than half of Millennials saying they would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics
Maker’s Mark Spot Features Its Wax Dippers
Maker’s Mark has turned the folks who dip its bottles in red wax into stars.
Gancia Appeals to Millennials with ‘Drink Beauty’ Campaign
“Gancia‘s new ‘drink beauty’ platform is about making an emotional connection with our Millennial consumers,” said Leonid Yangarber, CEO of Roust Americas. “A storied brand with deep roots in Italy, Gancia captures the beauty of Italy—its land, its art, its … Continue reading
Posted in New Packaging, Wine
Tagged Leonid Yangarber
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Bacardi Taps Michael B. Jordan to Direct ‘The Angel’s Share’
Bacardí rum unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the
Posted in Advertising, Media, Spirits
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Who & What —
3 Badge Beverage Corp. hired veteran sales executive Eric Timmerman as national sales manager for its spirits division, 3 Badge Mixology. Most recently he was vice president of sales for AmBrabev, LLC, an importer of premium spirits based in Kentucky.