With more than half of Millennials saying they would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics with family over the holidays than fly in the middle seat, Stella Artois is offering flight upgrades, free rides home and other surprises to frustrated holiday travelers who share their grievances with the brand online.
“Stella Artois knows holiday travel can be painful, but at the end of the day it’s worth it to spend time with the ones you love,” said Lara Krug, Vice President, Stella Artois. “That’s why this holiday season, to make sure people can create those moments that matter, we’re giving away flight upgrades, rides home and more to help make the travel experience a little better. Our hope is this will help people focus on what really matters – enjoying moments with friends and family… with a Stella Artois in hand.”
To kick things off, Stella Artois helped a few lucky people get home to the loved ones they felt were worth sitting in the middle seat for, surprising them with an upgraded ticket home just in time for the holidays. To view the video, visit Stella Artois’ YouTube here. You could be next. From full-on flight upgrades for your return trip, to a membership pass that lets you skip the airport security line or complimentary car service to complete your trip… and even tickets to see the latest show or game with loved ones once you’ve arrived, Stella Artois will be doling out daily upgrades via social media all month long.