Monthly Archives: February 2022

Miller 64 Does Math: Is 80 Smaller than 64?

Miller64 is taking aim at 80-calorie Bud Light NEXT with a clever commercial.  A recent survey found 7% of Americans thought 80 was a smaller number than 64, so Miller64 enlisted Ken Ono, a world-renowned mathematician and current Thomas Jefferson … Continue reading

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Captain Morgan Highlights NFL Fan of the Year Nominees in Spot

Captain Morgan is highlighting multiple nominees for the NFL Fan of the Year contest with a documentary-style series titled “We Bring On the Spice.” The six-part series, all episodes of which are hosted on SB Nation, features some of the … Continue reading

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Bud Light NEXT Hits Shelves, Releases Super Bowl Spot

Bud Light NEXT began appearing on store shelves yesterday (2/7).  As part of the launch, the zero-carb beer released its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing … Continue reading

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Dick Leinenkugel to Retire, Nephew to Take Over

Dick Leinenkugel, who led his family-founded Jacob Leinenkugel Brewing Co. to an audience of drinkers across the country via the massive hit Leinenkugel’s Summer Shandy, will retire at the end of 2022 after serving eight years as president of the … Continue reading

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Detroit City Distillery Triples Pączki Day Vodka Production

What started as an experiment making 20 bottles for family and friends five years ago, has become a must-have sensation within Michigan’s Polish community. Last year, Detroit City Distillery (DCD) sold out of 4,200 bottles of Pączki Day Vodka online … Continue reading

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BeatBox Beverages Launches Crowdfunding Campaign

BeatBox Beverages, which says it has the fastest-selling single-serve wine offering in the U.S., launched a second equity crowdfunding campaign in partnership with Wefunder and is seeking $5 million worth of investments. The company will recognize investors for their contribution … Continue reading

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