Monthly Archives: February 2022

UK’s Royal Mash Vodka Names PACE Its U.S. Agent

Posted on February 8, 2022 by Joel Whitaker

Royal Mash Ultra-Premium Vintage Vodka partnered with PACE, a specialist Direct-to-Retail sales agency to handle the product across the country. Royal Mash Vodka is distinguished by the exclusive Jersey Royal potatoes from which it is made. It is truly a ‘vintage’ … Continue reading →

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Who & What —

Posted on February 8, 2022 by Joel Whitaker

Desert Door Texas Sotol hires Rachael Vallejo Carneglia as director of marketing.   She joins from the Austin Parks Foundation, where she was marketing director. * * * Surville Enterprises, a subsidiary of Barton & Gustier France, is renamed BGPL USA a representation of … Continue reading →

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What We’re Reading —

Posted on February 8, 2022 by Joel Whitaker

Has U.S. Wine Industry Consolidation Gone Too Far? A lot of wine is sold in grocery stores, and the top 5 U.S. grocery companies account for about half of total revenues in that sector. Big store chains, with their thousands … Continue reading →

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On-Premise Drinking Shifts to Weekends: CGA

Posted on February 8, 2022 by Joel Whitaker

COVID-19 restrictions and working from home have triggered a notable shift in drinking-out occasions to weekends, CGA says, noting that Saturdays and Sundays have increased their share of total wine sales by 3 and 2 percentage points respectively. CGA’s outlet … Continue reading →

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Half of Popular Hard Seltzer Brands Could Disappear from Grocery, C-Storesin Utah

Posted on February 8, 2022 by Joel Whitaker

Some of the most popular brands will be available in grocery and convenience stores and half will be available only in liquor stores. A flavor that meets Utah’s glycol-based flavoring standards will stay in grocery stores, while those that use … Continue reading →

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Remy Cointreau to Launch Major Ad Push for The Botanist During Super Bowl

Posted on February 8, 2022 by Joel Whitaker

The ad will appear on all social media platforms.  “This first large-scale campaign is a major milestone in the growth of The Botanist,” Remy’s gin brand, “and aligns perfectly with our strategic plan,” says Eric Vallat, CEO.  The amount of … Continue reading →

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