Monthly Archives: February 2021

Beer Continues Return to Normal

Posted on February 2, 2021 by Joel Whitaker

After a dramatic year in 2020, the National Beer Wholesalers Association‘s Beer Purchasers Index for January continued to show signs of returning to normal. The total BPI for January 2021 is at 66.4, about where it was in January 2020 … Continue reading →

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Most Americans Drink Responsibly During Covid-19 Pandemic

Posted on February 2, 2021 by Joel Whitaker

When times get hard, people drink more, right? Well, no.  The proportion of adults consuming alcohol has actually declined during the Covid-19 pandemic, according to a survey commissioned by Responsibility.org.  Some 63% of respondents said they are drank in 2021, … Continue reading →

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Jack Daniel’s Leads Bev/Al Brands in Connecting with Consumers.

Posted on February 2, 2021 by Joel Whitaker

The idea of brand intimacy — building enduring emotional connections between brands and people  has gained strength during the Covid pandemic, according to MBLM, a marketing consultancy.. Jack Daniel’s leads bev/al brands, ranking 56th out of the top 102.  Jack … Continue reading →

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Bud Light’s Super Bowl Ad Features ‘Those Who Go To Great Lengths For Bud Light’

Posted on February 2, 2021 by Joel Whitaker

Bud Light unveiled Bud Light Legends, a new exclusive rewards program and a legendary Super Bowl LV advertisement that reunites notable Bud Light characters in one epic commercial. As the Official Beer Sponsor of the NFL, Bud Light’s role in … Continue reading →

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Wine Institute Launches “Golden State of Mind” Campaign in International Markets

Posted on February 2, 2021 by Joel Whitaker

Wine Institute‘s California Wine Export Program will invest $10 million in the next two years in a new global brand campaign and business strategy, showcasing California wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the … Continue reading →

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Victor George Vodka Enters Ohio

Posted on February 2, 2021 by Joel Whitaker

VG is distributed in Ohio by Heidelberg Distributing and carried at major retailers such as Kroger, Giant Eagle, and several other retail outlets. “We are extremely excited about our recent growth and going into a state that I am from … Continue reading →

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