Monthly Archives: January 2021

Why DTC Is Hard for Big Firms — And How It Could Help Grow Business

Forget about large-scale direct-to-consumer distribution if you’re a big company, say a Diageo or a Brown-Forman.  But it’s still worthwhile for a big company to maintain a DTC presence, says Boucard Nesin, lead beverage analyst at Barenberg, in a new … Continue reading

Posted in Marketing | Tagged , , | Comments Off on Why DTC Is Hard for Big Firms — And How It Could Help Grow Business

New Year’s Eve Growth for Drizly Up 400% from 2019

That’s well above the 350% increase in Drizly sales for all of 2020, which suggest there was a real boost at the end. “The overwhelming demand for alcohol delivery was likely boosted by new consumers who have discovered the convenience … Continue reading

Posted in Sales | Tagged , , | Comments Off on New Year’s Eve Growth for Drizly Up 400% from 2019

Who & What —

Kentucky Distillers Association names Pauline Rooney, vp-distillation and maturation, Diageo North America, chairwoman. MGP Ingredients names Matt Greeno lead master distiller, a new position.  Greeno will guide the company’s Master Distillers and process engineers and oversee technical processes across MGP distillery operations in … Continue reading

Posted in Who and What | Tagged | Comments Off on Who & What —

Covid May Be Running, But 85% of Beer Sites Open

A short note of cheer;  85% of locations pouring beer were open last weekend (Jan. 14-17), BeerBoard reports. Nationally, the average number of taps added one handle over the weekend, climbing to 16 per location. Among states tracked, Minnesota saw … Continue reading

Posted in Sales | Tagged | Comments Off on Covid May Be Running, But 85% of Beer Sites Open

ISWR Aquires Wine Intelligence

IWSR Drinks Market Analysis said it acquired London-based Wine Intelligence, a leader in wine consumer research and insights.  Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets. The acquisition enables the IWSR … Continue reading

Posted in Acquisitions | Tagged , | Comments Off on ISWR Aquires Wine Intelligence

Broad Branch Intros Winston-Salem’s 1st Legal Bourbon

Broad Branch Distillery introduces the first legal bourbon to be produced in Winston-Salem, N.C., since Repeal of Prohibition. Big Winston is a four-year, single barrel bourbon distilled from a low-rye mash that “creates the perfect balance of sweet and spicy.”  … Continue reading

Posted in New Products | Tagged , | Comments Off on Broad Branch Intros Winston-Salem’s 1st Legal Bourbon