Monthly Archives: January 2021

Clydedales in Super Bowl After All — Just Not for Budweiser

Posted on January 27, 2021 by Joel Whitaker

Budweiser’s not running a commercial during this year’s Super Bowl, donating money to promote Covid vaccinations.  But that doesn’t mean there won’t be Clydesdales.  Except this time, they’ll be pulling a green wagon, and once a pin is pulled, they’ll … Continue reading →

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Molson Coors to Rep Superbird RTD Cocktail

Posted on January 27, 2021 by Joel Whitaker

Molson Coors Beverage Co. announced a partnership with Casa Komos Beverage Group (CKBG) to distribute Superbird— a 100% blue agave tequila-based cocktail. The agreement marks Molson Coors’ first entry into the premium ready-to-drink (RTD) spirits category and its latest move … Continue reading →

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8 Brands Top Bev/Al Brand Loyalty List

Posted on January 27, 2021 by Joel Whitaker

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading →

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Buffalo Trace Attracts 145,365 Visitors Despite Covid

Posted on January 27, 2021 by Joel Whitaker

That’s down from the nearly 300,000 people who visited the Frankfort, Ky., distillery in 2019, and is the first time since 2010 that the distillery hasn’t seen a record number of visitor. As soon as the pandemic erupted, the visitor … Continue reading →

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Private Equity Firm Takes Stake in Oliver Winery; Julie Adams Moves Up to CEO

Posted on January 27, 2021 by Joel Whitaker

Oliver Winery, which sold more than 700,000 cases last year, a 40% jump from 2019, said NexPhase Capital agreed to invest in the winery, which currently distributes its wine in 27 states along with operating a substantial DtC business. It … Continue reading →

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Hornitos Tequila Unveils New Ad

Posted on January 27, 2021 by Joel Whitaker

Hornitos Tequila said its newest advertisement,  “First Steps,” allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater  “just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the … Continue reading →

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