Molson Coors Beverage Co. announced a partnership with Casa Komos Beverage Group (CKBG) to distribute Superbird— a 100% blue agave tequila-based cocktail. The agreement marks Molson Coors’ first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.
The agreement is intended to expand distribution nationally, beginning with 10 new markets this Spring.
Superbird is a canned, carbonated, 5.9% alcohol-by-volume take on a Paloma made with 100% blue agave tequila grown and processed in Tequila, Mexico; natural grapefruit juice; agave nectar; and sparkling water. The hand-crafted premium RTD cocktail has no sugars or artificial ingredients.
CKBG first launched Superbird as a ready-to-drink cocktail in 2018. Since then, the RTD spirits category has experienced an 142% growth in 2020 and will be worth an estimated $1.2 billion in 2021, according to Nielsen.