Monthly Archives: December 2018

Stella Artois Seeks to End Middle-Seat Pain

Posted on December 4, 2018 by Donna Whitaker

With more than half of Millennials saying they would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics

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Maker’s Mark Spot Features Its Wax Dippers

Posted on December 4, 2018 by Donna Whitaker

Maker’s Mark has turned the folks who dip its bottles in red wax into stars.

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Gancia Appeals to Millennials with ‘Drink Beauty’ Campaign

Posted on December 4, 2018 by Donna Whitaker

“Gancia‘s new ‘drink beauty’ platform is about making an emotional connection with our Millennial consumers,” said Leonid Yangarber, CEO of Roust Americas.  “A storied brand with deep roots in Italy, Gancia captures the beauty of Italy—its land, its art, its … Continue reading →

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Bacardi Taps Michael B. Jordan to Direct ‘The Angel’s Share’

Posted on December 4, 2018 by Donna Whitaker

Bacardí rum unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the

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Who & What —

Posted on December 4, 2018 by Donna Whitaker

3 Badge Beverage Corp. hired veteran sales executive Eric Timmerman as national sales manager for its spirits division, 3 Badge Mixology. Most recently he was vice president of sales for AmBrabev, LLC, an importer of premium spirits based in Kentucky.

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What We’re Reading —

Posted on December 4, 2018 by Donna Whitaker

What Makes a Wine Vintage? A vintage is simply the year the grapes were picked and the wine was produced, but there’s much more behind understanding what each vintage means.

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