Monthly Archives: June 2016

Dos Equis Encourages Fans to ‘Stay Interesting’

Dos Equis teamed up with Erin Andrews, the sportscaster and TV personality, and Luis Guzmán, the actor, to encourage fans to Stay Thirsty in two digital spots. As these videos showcase their ranks among The Most Interesting People in the … Continue reading

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Jim Beam Sets Global Packaging Redesign

It’s the first time in decades that Jim Beam Bourbon‘s package has been changed. Starting in mid-2016, the entire Jim Beam portfolio will have updated bottle and exterior styling in the more than 100 markets around the world where the … Continue reading

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SevenFifty, an Online Bev/Al Platform, Raises $8.5 Million

SevenFifty, an Online Bev/Al Platform, Raises $8.5 Million SevenFifty, an online platform used by more than 700 distributors across 30 states, closed an $8.5 million Series A round of funding.  Formation8 led the funding, with additional investors including Pritzker Group … Continue reading

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France’s President: ‘We Won’t Sacrifice’ to Get a Trade Deal with U.S.

Any thoughts that France would be willing to let U.S. companies use “Champagne” or “Roquefort” on their labels in a future trade deal were dashed yesterday by France’s president. Never, said President François Hollande.  He previously had warned France would … Continue reading

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Malibu Rum Beach House Returns for Summer Concert Season

Malibu announces the return of the Malibu Rum Beach House at select music festivals, featuring exclusive performances with top music artists Matt and Kim, St. Lucia and Jana Kramer, as well as appearances by social influencers and engaging digital partnerships. … Continue reading

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Buffalo Trace Distillery Seeks Nominees for Eagle Rare Life Award

It will be the eighth year in which Eagle Rare Kentucky Straight Whiskey has sought to honor people who dedicate their lives to helping others.  The 2017 Grand Prize winner will receive a $50,000 donation to the charity of their … Continue reading

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