You Decide: Is Deutsche Infringing Bulleit’s Trademark

Diageo, which owns the Bulleit trademark, which includes the bottle design, says it is.  It claims trademark rights in the following combination of elements:

  • A clear, canteen shaped glass bottle with rounded shoulders;
  • An embossed brand name above the label;
  • Arched text in the top line of the embossed brand name;
  • A convex text divider between components of the embossed brand name;
  • An arrow-shaped text divider on the label;
  • A border of parallel lines on the label; and
  • A cork bottle cap with a black top.

Diageo has sued W.J. Deutsche alleging infringement.  Check out the two bottles and you decide:

 

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