The classic Kentucky horse race will be known as “the Kentucky Derby presented by Woodford Reserve” under a five-year multi-brand contract between Brown-Forman, the Kentucky Derby and Churchill Downs.
Woodford Reserve has been the “Official Bourbon of the Kentucky Derby” since 1999 and sponsor of the Turf Classic Stakes race on Derby Day since 2000. The new agreement elevates the relationship, cementing Woodford Reserve and Thoroughbred horse racing’s long relationship.
“We are thrilled to be making this announcement and look forward to furthering our relationship with the Kentucky Derby and Churchill Downs,” said Paul Varga, Brown-Forman, Chief Executive Officer. “The Kentucky Derby is a legendary horse race and one of the premier sports experiences of any kind and we believe putting together two of Kentucky’s finest – Woodford Reserve and the Kentucky Derby – is a natural fit. We couldn’t be more excited to be an integral part of the celebration that is the Kentucky Derby.”
Additional Brown-Forman brands will take part in the sponsorship, including Old Forester which will return as the “official mint julep of the Kentucky Derby and a sponsor of Thurby, the Thursday of Derby week.