Hard Seltzer Is Here to Stay — At Least Boston Beer Hopes So
This year is sure to be remembered as the year of seltzer for the beer industry. Things have gotten so bad that Molson Coors doesn’t want to be called a brewer anymore and Boston Beer now makes more hard seltzer than it does beer. But there’s good reason:
Hard seltzer continues to grow at triple-digit rates while beer is down or at best flat most years. Indeed, data from industry research firm IWSR shows seltzer now accounts for 2.6% of all alcoholic beverages in the U.S. and it’s already bigger than vodka. By 2023, it expects hard seltzer production to triple again from 82.5 million 9-liter cases to over 281 million cases. (Motley Fool)