Bedlam Vodka (Graybeard Distillery, Durham, N.C.), launched a new bottle design featuring an all-black background. It has an ergonomic and mixologist friendly shape. The refreshed design can be seen on bar and store shelves beginning December 2019 and will be available for a limited time.
“Our visual brand is such a key component of who we are at Bedlam Vodka,” said Brandon Evans, CEO of Bedlam Vodka. “This new design is representative of who we are and encapsulates the character of Bedlam, which is unapologetically genuine, bold and incredibly smooth.”
Holla Spirits, York, Pa, also announced new bottle designs for the company’s original vodka and all varieties of its flavored vodkas.
Holla Spirits President Patrick Shorb said the new bottle designs introduce a sleek look with metallic features and quick-glance flavor icons on the neck labels for easy identification in bar rails. The rebranded bottles have begun to reach shelves in Fine Wine & Good Spirits Stores throughout Pennsylvania.
The York-based spirits are currently available in more than 100 stores throughout Pennsylvania, as well as bars, restaurants, breweries, and clubs in Pennsylvania and Delaware.