After several focus groups told Valentine Distilling Co. the quality of its product far exceeded the branded look that sat on retail shelves, Valentine designed a new bottle with a more classic look that allows it to stand out on the grocery or liquor store shelf.
The new design features vertical ridges around the bottle, which adds a touch of class to the look and feels consistent with the taste of what’s inside. The re-designed label is a classic white with light, wavy horizontal lines in the background. The simple, yet elegant text gives consumers a first glance at what kind of quality they are purchasing.
“We are the top vodka product in the industry. Those who know us, know our products rate among the best in the world, so we made the choice to look the part, too,” said owner Rifino Valentine.
Valentine Distilling’s product distribution is growing at a significant rate year over year. As the brand gains more national distribution, Valentine knew it was imperative to meet consumers’ expectations.
As the bottle hits retail shelves, consumers will notice Valentine’s brand icon, Belle, still included in the redesign. Belle passionately represents a staple of the Valentine brand, as she pays homage to an era of American history, the 1920s through the 1940s, during a time when Detroit was known as the Paris of the Midwest. Belle’s look reflects the work of the Peruvian artist, Alberto Vargas, and her image will draw consumers in and show that Valentine’s traditional roots are still very much present.