“The brand takes a more sophisticated design route not often seen within the beer category in order to separate itself from a sea of other craft brands. We believe this new look will help drive brand awareness amongst a younger generation of craft beer drinkers,” said Gregor Mina, Director of Marketing at Trumer Brewery.
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center – paying tribute to its homeland of Berkeley, California. The new back label includes an illustrated design with food pairing recommendations which complement the versatile beer. The matte label also features proper pouring instructions. This technique highlights Trumers aroma, effervescence, dense head and lacing down the glass as you finish off the beer.
The new packaging has been released in both bottles and cans in select California markets and will be widely available throughout the state by the end of November 2018.