The 2018 Georges Duboeuf Beaujolais Nouveau wines, which arrived today, feature on their label an original, abstract oil painting called “Foolish Pleasure” by emerging artist Chloe Meyer.
Following the success of 2017’s inaugural Artist Label Competition, the winery hosted the contest again this past winter, with more than 680 pieces of art submitted by artists all over the world. Over 7,000 votes cast were cast on social media (nearly double from the prior year), with the Nashville, Tenn., native named the winner. Ms. Meyer’s vibrant and colorful painting will adorn over a million 2018 Georges Duboeuf Beaujolais Nouveau bottles sold in the US.
“The Artist Label Competition has touched nearly 4 million consumers and is generating engaged followers, especially those from generations new to Nouveau,” said Dennis Kreps, co-owner with his father, Stephen D. Kreps, of Quintessential (the exclusive US importer of Les Vins Georges Duboeuf). “With the success of the contest, the excellent quality reports on the 2018 vintage, and the introduction of a Nouveau Rosé to the US, I believe the awareness of, and eagerness to try, the Georges Duboeuf Beaujolais Nouveau wines will be at its highest level in many years.”
Per French law and custom, Beaujolais Nouveau is released at 12:01 a.m. on the third Thursday in November (this year on November 15th). With a nearly perfect summer growing season and exceptional harvest that has resulted in grapes of the highest quality, all signs point to a stellar 2018 vintage, the company said.