That’s not surprising, observes bw166, since legal drinking age consumption has been “effectively flat over the last 25 years.” The research firm notes that while some qualitative surveys have shown consumers drinking less, qualitative data doesn’t support that conclusion.
Beer represents 47% of total servings, spirits 35% and wine 18%. Total consumer spending on bev/al is up 2.9%, with beer capturing 47% of consumer dollars, spirits, 25%, and wine 28%, “highlighting the average premium per serving in the Wine category,” bw166 comments.