The Glenlivet introduces the brand’s second mystery limited edition released with no tasting notes or cask information – The Glenlivet Enigma. With a sleek, black bottle and brand new liquid, Enigma puts multiple senses to the test for whisky enthusiasts and crossword fans alike – rewarding those who can solve the puzzle.
“The Glenlivet mystery series is an opportunity for the franchise to push the boundaries around product innovation, design and storytelling,” said Sona Bajaria, Vice President of Marketing, The Glenlivet, Pernod Ricard USA. “By challenging consumers to guess the mystery liquid’s taste, feel and finish – and then put that to the test with an interactive digital crossword puzzle – Enigma offers a vehicle for us to engage with a variety of consumers in a way that’s reimagining Scotch whisky tropes.”
The Glenlivet Enigma crossword puzzle allows players to digitally unlock tasting cues and redeem discounted shipping from ReserveBar on their next purchase by correctly answering three sets of challenging word puzzles. Once all three puzzles have been completed, three tasting cues are revealed along with a link for discounted shipping, courtesy of ReserveBar, to purchase and enjoy The Glenlivet Enigma.