Cape Line Sparkling Cocktails (MillerCoors) will pay someone $10,000 to create the best summer of their lives – as long as they pledge to give up frosé. While frosé has reigned as the cocktail of summer for years, Cape Line believes it is possible to have an epic summer even without the sticky, slushy, pink concoction on everyone’s Instagram feeds.
“Cape Line is all about living life to the fullest, without compromise. We want to help someone do exactly that this summer, without the hassle, mess, or fuss of frosé,” said Sofia Colucci, vice president of innovation at MillerCoors. “Cape Line is the simple, grab-and-go summer drink that’s always flavorful, and camera ready.”
People willing to forgo frosé for the chance to win $10,000 can e-mail nowayfrose@capeline.com with a description (100 words or less) of how and/or why they’d live their frosé-free summer plus an image of their ideal summer.