Teneral Cellars, a women-owned winery based in northern California, launched “The Perfect Match” Collection, developed in partnership with Billie Jean King’s Leadership Initiative, to celebrate 50 years of Title IX and revolutionary equality bills that protect fundamental human rights.
“The accomplishments of athletes like Billie Jean King have shown us that profound social change is possible through powerful pairings—like sports, women and wine,” says Jill Osur, founder/CEO of Teneral Cellars. “When we think about the next 50 years of gender equality, we envision a world that embraces inclusivity in every sense, including girls and women of color, those who identify as gender non-conforming, LGBTQIA+, those who are disabled, and from rural or lower-income communities. We must continue to educate and inspire action from those who support our shared vision.”
For every bottle of All In Zinfandel that’s sold from “The Perfect Match” collection, $5 will go to the Billie Jean King Leadership Initiative, which was founded in 2014 by sports champions and social activists Billie Jean King and Ilana Kloss. The Billie Jean King Leadership Initiative aims to create a world where workplaces are free of discrimination and inequality. Teneral Cellars joins Billie Jean King Leadership Initiative in support of Demand IX and a group coordinated by the Title IX Anniversary Coalition–composed of National Women’s Law Center, Women’s Sports Foundation and other key youth and community leaders–to increase the pace of change toward equity and fairness for all, starting with 1 million signatures on its pledge.
An additional 5 percent of profits from the collection will go to the Women of the Vine & Spirits Foundation to support Teneral Cellars’ scholarship fund for women in wine. Given that only ten percent of winemakers are women, and female sommeliers make only 70 cents for every dollar that their male counterparts earn, this scholarship fund helps disrupt gender inequality by funding scholarship opportunities that advance the careers of women—especially women of color, who are significantly under-represented in the winemaking industry.