The $8.2 million Brand Home expansion adds 13,000 square feet and doubles annual guest capacity at Angels Envy distillery in Louisville.
The expansion, which adds 13,000 square feet to the facility, will allow Angel’s Envy to welcome an additional 64,000 visitors each year, doubling annual guest capacity. To celebrate, Angel’s Envy, the super-premium whiskey owned by Bacardi Limited, invites fans to plan an in-person visit or experience the Brand Home virtually via the Angel’s Envy Meta Distillery, the first-ever distillery experience in Decentraland.
The Angel’s Envy Meta Distillery – which includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways and more – will launch in Decentraland on June 14, National Bourbon Day, and remain open through June 20.
“ANGEL’S ENVY has seen significant growth over the past several years, and that will only be amplified with our Brand Home expansion as we can now better meet the incredible demand from visitors who want to tour our facilities and experience our distillery. We’re proud to be part of such a strong community in Louisville and will continue to invest in our hometown,” said Gigi DaDan, Angel’s Envy General Manager. “We’re thrilled to launch the Angel’s Envy Meta Distillery on National Bourbon Day and look forward to engaging and celebrating bourbon with new audiences from all over the world through the virtual experience.”
The expansion to the Angel’s Envy Brand Home will create approximately 20 new jobs in Louisville and includes new spaces and experiences for guests, such as: a larger retail area, five new tasting rooms, an additional bar space, an event space and full catering kitchen and a designated room for Angel’s Envy’s “Bottle Your Own” experience, which will now offer guests the chance to fill their own bottles of a distillery-exclusive Single Barrel offering. Angel’s Envy worked with Joseph & Joseph, Contagious and Sullivan & Cozart on the design and construction of the expansion which began in late 2020. Visitors can now learn more about distillery experiences, book tours and inquire about private events at angelsenvy.com/distillery.
With the launch of the Angel’s Envy Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse.