Tag Archives: Wine Intelligence

Wine Intelligence: Is Wine Losing Its Hold on Younger Adults?

Posted on July 28, 2021 by Joel Whitaker

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongwine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the U.S. and … Continue reading →

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U.S. Key Market for Low-, No-Alcohol Wine, Expected to Grow

Posted on June 2, 2021 by Joel Whitaker

For younger LDA consumers, the overriding motivation for purchasing lower-alcohol wine is a desire to stay in control, unsurprising in a world of constant connectivity. Additionally, Gen Z and Millennial consumers are motivated by the fact that low- and no-alcohol … Continue reading →

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Yellow Tail, Casillero del Diablo Remain World’s Most Powerful Wine Brands Amid Global Erosion of Brand Equity

Posted on April 28, 2021 by Joel Whitaker

You can count wine brand equity as a victim of Covid.  The erosion is a result of the disruption to shopping and consumption patterns experienced during the Covid era, and Wine Intelligence, which surveyed 25,000 consumers in 25 markets, warns … Continue reading →

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Demand for Low-, No-Alcohol Wines Driven by Reduced Calories, Responsibility

Posted on March 17, 2021 by Joel Whitaker

Lower alcohol and alcohol-free wines are often pushed together in the industry shorthand of “low and no, ” but Lulie Halstead of Wine Intelligence suggests maybe these product should be thought of as separate. To be sure, she says, the … Continue reading →

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ISWR Aquires Wine Intelligence

Posted on January 18, 2021 by Joel Whitaker

IWSR Drinks Market Analysis said it acquired London-based Wine Intelligence, a leader in wine consumer research and insights.  Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets. The acquisition enables the IWSR … Continue reading →

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Alternative Wine Formats Gain in U.S., Canada

Posted on September 16, 2020 by Joel Whitaker

While 75cl glass bottles still dominate the wine business in the U.S. and Canada, smaller formats, and particularly cans, are continuing to gain momentum, Wine Intelligence says in two new, just-released reports. So far, these new trends remain small in … Continue reading →

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