Tag Archives: Sazerac

Southern Comfort Supports Healing for Vets, First Responders

Posted on May 17, 2021 by Joel Whitaker

Southern Comfort (Sazerac) said it is supporting Heroes on the Water, a non-profit organization focused on the healing and rehabilitation of our nation’s heroes through outdoors-focused therapeutic programs, such as fishing, kayaking and more. Consumers can purchase Southern Comfort “Americana-themed”” … Continue reading →

Posted in Marketing | Tagged , | Comments Off on Southern Comfort Supports Healing for Vets, First Responders

CBrands Completes Sale of Brands, Premiumization of Portfolio

Posted on January 13, 2021 by Joel Whitaker

Constellation Brands, Inc. said it closed its sale of the Paul Masson Grande Amber Brandy brand, related inventory, and interests in certain contracts to Sazerac for about $265 million, subject to certain post-closing adjustments. “The closure of this sale concludes … Continue reading →

Posted in Acquisitions | Tagged , | Comments Off on CBrands Completes Sale of Brands, Premiumization of Portfolio

E&J Gallo Completes Acquisition of 30 Brands from CBrands

Posted on January 5, 2021 by Joel Whitaker

As expected, E&J Gallo Winery said it completed the acquisition of more than 30 brands retailing for the most part at $11 and below from Constellation Brands. The transaction includes  Arbor Mist, Black Box, Clos du Bois, Estancia, Franciscan, Hogue, … Continue reading →

Posted in Acquisitions | Tagged , , | Comments Off on E&J Gallo Completes Acquisition of 30 Brands from CBrands

375 Park Ave. Adds Misunderstood Whiskey to Portfolio

Posted on August 5, 2020 by Joel Whitaker

375 Park Avenue Spirits (Sazerac)  and Sazerac’s Bond & Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts. Misunderstood is an American whiskey blended with all natural ginger for a mellow finish … Continue reading →

Posted in Acquisitions, Spirits | Tagged , , , | Comments Off on 375 Park Ave. Adds Misunderstood Whiskey to Portfolio

375 Spirits to Rep Ming River in U.S.

Posted on August 4, 2020 by Joel Whitaker

375 Park Avenue Spirits (Sazerac) said it agreed to act at the U.S. importer for Ming River, a product of China’s oldest distillery, Luzhou Laojiao. Along with Sazerac Co.’s Bond & Royal craft division, 375 will assume responsibility for all … Continue reading →

Posted in Distilled Spirits | Tagged , , | Comments Off on 375 Spirits to Rep Ming River in U.S.

Brown-Forman Completes Sale of Early Times, Canadian Mist to Sazerac

Posted on August 3, 2020 by Joel Whitaker

Brown-Forman Corp. said it completed the sale of the Early Times, Canadian Mist, and Collingwood brands, and the Canadian Mist production assets to Sazerac Co. on July 31. Terms weren’t disclosed.

Posted in Acquisitions | Tagged , , , | Comments Off on Brown-Forman Completes Sale of Early Times, Canadian Mist to Sazerac