Southern Comfort (Sazerac) said it is supporting Heroes on the Water, a non-profit organization focused on the healing and rehabilitation of our nation’s heroes through outdoors-focused therapeutic programs, such as fishing, kayaking and more.
Consumers can purchase Southern Comfort “Americana-themed”” bottles at off-premise outlets nationwide. At the same time, the brand has donated to Heroes on the Water to fund alternative wellness programs for veterans, first responders and their families. The experiential programs offered by Heroes on the Water reduce the impact of post-traumatic stress and traumatic brain injury while providing much-needed camaraderie and support.