Tag Archives: NFL

Captain Morgan Highlights NFL Fan of the Year Nominees in Spot

Captain Morgan is highlighting multiple nominees for the NFL Fan of the Year contest with a documentary-style series titled “We Bring On the Spice.” The six-part series, all episodes of which are hosted on SB Nation, features some of the … Continue reading

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How Important is Football to Beer Sales? 18.5% Bump in Consumption

That’s right, beer sales jumped 18.5% this past weekend from the 2020 NFL Opening weekend, BeerBoard says.  NFL football isn’t important just to beer overall, but especially to Bud Light, the top brand poured, which achieved a leading 13.5% share.  … Continue reading

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Diageo Becomes First Official Spirits Sponsor of NFL

The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL Kickoff through the Super Bowl. For … Continue reading

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