Tag Archives: MillerCoors

Stone Brewing Defeats Molson Coors in Trademark Infringement Case

Posted on March 28, 2022 by Joel Whitaker

MillerCoors Brewing Co. (now Molson Coors Beverage Co.) infringed Stone Brewing Co.‘s Stone trademark when MillerCoors rebranded its Keystone beer as Stone, a federal court in San Diego found. During the time of infringement, Molson Coors sold more than $1.7 billion of … Continue reading →

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MillerCoors Archivist: We Used ‘Stone’ in Ads Before Stone Brewing was Founded

Posted on March 23, 2022 by Joel Whitaker

A MillerCoors archivist may have driven a stake through the heart of Stone Brewing Co.‘s lawsuit contending that MillerCoors violated Stone’s trademark for “stone” in connection with alcoholic beverages. Archival evidence shown in court confirmed that MillerCoors  used “stone” in advertising … Continue reading →

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MillerCoors Relaunches Miller64 with New Look, Sharper Message

Posted on September 4, 2019 by Joel Whitaker

“We’re reinforcing what an extra light beer can be. Miller64 is a bit more flavor than you’d expect, especially at just 64 calories, but it’s balanced and refreshing – a perfect fit for a growing group of drinkers who pay … Continue reading →

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Another Loss for A-B in the Corn Syrup War

Posted on September 4, 2019 by Joel Whitaker

A federal judge in Wisconsin ordered Anheuser-Busch to stop declaring on its packaging that Bud Light contains “no corn syrup.” Since January A-B has run ads declaring that Miller Lite and Coors Light are made with corn syrup.  MillerCoors maintains … Continue reading →

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Molson Coors Sets Goal of Making All Packaging Reusable, Recyclable, Compostable or Biodegradable By 2025

Posted on August 14, 2019 by Joel Whitaker

The global brewer, parent company of MillerCoors, also committed to use more recycled materials in its plastic packaging, improve recycling efforts in key markets and reduce packaging emissions.  It disclosed the goals in its annual sustainability report. Key elements of … Continue reading →

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Saint Archer Gold to Go National, Compete with Michelob Ultra

Posted on August 8, 2019 by Joel Whitaker

Saint Archer Gold, a light lager developed by MillerCoors to compete directly with Michelob Ultra, is going national in 2020. After spending six months on shelves and in bars in four test markets, the above-premium Helles-style light beer booked strong … Continue reading →

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