Tag Archives: Jim Beam

Jim Beam Sweeps Offers Pop-Up ‘Snow Globe’ Party

Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan’s home. Its one-of-a-kind “Beam Snow Globe” experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting. he … Continue reading

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Jim Beam Sets Global Packaging Redesign

It’s the first time in decades that Jim Beam Bourbon‘s package has been changed. Starting in mid-2016, the entire Jim Beam portfolio will have updated bottle and exterior styling in the more than 100 markets around the world where the … Continue reading

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Jim Beam Fills 14 Millionth Barrel

It’s the first time since the end of Prohibition any bourbon has reached the 14 million barrels mark.  And it occurred just two years after Beam filled its 13 millionth barrel. The milestone barrel — a bourbon industry first — … Continue reading

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Jim Beam Ads Focus on Product

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading

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