Tag Archives: Heineken USA

Dos Equis Enters Spirits Category

Posted on July 12, 2022 by Joel Whitaker

Heineken USA launched Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 ounce cocktail-in-a-can is 10% ABV and is made with Blanco Tequila, real lime … Continue reading →

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Heineken USA Kicks Off its ‘Behind the Label’ Initiative, Examines Gender Diversity in the Industry

Posted on September 8, 2021 by Joel Whitaker

Heineken USA launched its Behind the Label initiative, a program designed to foster inclusion and diversity across the alcoholic beverage industry by celebrating the people, processes and passion that make up this varied field. The team is kicking off these … Continue reading →

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Heineken, Waze Pilot Campaign to Curb Drunk Driving

Posted on May 28, 2021 by Joel Whitaker

Heineken USA is the first alcohol company to begin a partnership with Waze in the United States. Beginning Memorial Day weekend and extending through the summer, the promotion will be available to Waze users throughout the state of California with … Continue reading →

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Tecate Sponsors LIGA BBVA MX in U.S.

Posted on May 10, 2021 by Joel Whitaker

Heineken USA and its Tecate brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX … Continue reading →

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Heineken USA, AriZona Beverages to Launch a Hard Cider

Posted on October 19, 2020 by Joel Whitaker

Heineken USA and Hornell Brewing Co., an affiliate of AriZona Beverages, announced they will bring AriZona SunRise Hard Seltzer to market in the first quarter 0f 2021. It will come in four flavors and will be available in both 12 … Continue reading →

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New York State Fines Heineken $1.25 Million for Liquor Law Violations

Posted on July 18, 2019 by Joel Whitaker

New York State Liquor Authority accepted a conditional no contest offer of $1.25 million from Heineken USA Incorporated for charges of providing illegal gifts and services to retailers.  In April 2018, the SLA received information from the Alcohol & Tobacco … Continue reading →

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