Heineken USA and Hornell Brewing Co., an affiliate of AriZona Beverages, announced they will bring AriZona SunRise Hard Seltzer to
market in the first quarter 0f 2021. It will come in four flavors and will be available in both 12 pack (variety) and single serve cans.
“As family-owned companies and brand building powerhouses, there are many synergies between Heineken and AriZona, making this a winning partnership to bring our unique seltzer proposition to the market,” said Don Vultaggio, AriZona’s chairman.
“AriZona is an iconic player in the beverage industry, famous for bringing delicious and all-natural non-alcoholic products to diverse consumers across the United States and worldwide. Heineken USA brings strong relationships with the distributor network in the United States and extensive manufacturing and brand building expertise in alcohol. Together, we teamed up to both do what we do best. We intend to broaden the appeal of Hard Seltzer by bringing more people to the party,” said Jonnie Cahill, SVP & Chief Marketing Officer, Heineken USA.
AriZona SunRise Hard Seltzer will launch nationwide in the first quarter of 2021 and be available in four AriZona juice flavors, including Mucho Mango, Cherry Punch, Lemon and Grapefruit. It will be available in a variety pack (Mucho Mango, Cherry Punch, Lemon, Grapefruit) and 19.2oz. single serve cans (Mucho Mango,Cherry Punch). AriZona SunRise Hard Seltzer contains 100 calories per 11.5oz can and has an ABV of 4.6%.