Tag Archives: drizly

Gen Z Drinkers Find Red Wine Interesting, Willing to Try Non-Alc Drinks, Drizly Study Finds

Posted on May 19, 2022 by Joel Whitaker

The nation’s youngest drinkers — those in Gen Z — cited red wine as the drink they most anticipate buying more of this year, according to a just-released study from Drizly.  They also are more inclined to spend more on … Continue reading →

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Sparkling Wine Sales Cut into White Wine on Drizly

Posted on May 3, 2022 by Joel Whitaker

Year-to-date in 2022, white wine has accounted for 29 percent share of the wine category on Drizly, a consistent share that it held for 2021 and 2020 as well. However, since 2017, white wine share has decreased by two percentage … Continue reading →

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What We Can Learn from New Bev/Al Products

Posted on April 19, 2022 by Joel Whitaker

Nearly all of the popular new product launches on Drizly in the first quarter featured single-serve formats and canned offerings ideal for gatherings on the go, the company says. The popular new products of Q1 show a marked shift over … Continue reading →

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Añejo Tequila Snags One-Fifth of Drizly Tequila Orders

Posted on April 5, 2022 by Joel Whitaker

Añejo tequila has accounted for a 19% share of the tequila category on Drizly over the past 12 months. While it’s still a lower share than reposado and blanco, the añejo share on Drizly has risen three percentage points from … Continue reading →

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What Millennials Are Drinking

Posted on March 29, 2022 by Joel Whitaker

Millennials, whose ages range from 26 to 41, favor spirits and beer over other beverages, according to Drizly, which finds they over-index on beer (17% share versus 15% for the other generations), and slightly under-index on wine (37% vs. 38% ). … Continue reading →

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Who Is Gen Z and What Are They Drinking?

Posted on March 22, 2022 by Joel Whitaker

Demographically, Gen Z is legal drinking age consumers 21 to 25 years old.  “Gen Z is the first generation of true digital natives,” says Liz Paquette, Drizly’s head of consumer insights. “They are used to shopping online for anything and everything, … Continue reading →

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