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Tag Archives: Coors Light
Coors Light’s Clever Response to the Mosquitoes of Summer
Coors Light is introducing a new tool that aims to save summer outings from summer’s most notorious pest. The “Coors Light Thirst Trap” is a 3-D-printed funnel that attaches to a 12-ounce can of Coors Light and attracts – and … Continue reading
Posted in Marketing, News
Tagged Coors Light, Thirst Trap
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Molson Coors Recalls Some Coors Light and Keystone Light Cans
When is a recall not a recall? When it doesn’t involve a safety issue. That’s the spin Molson Coors is putting on the recall of some cans of Coors Light and Keystone Light. Following posting of some videos on social media purportedly showing “slime” … Continue reading
Posted in News, Public Relations
Tagged Coors Light, Keystone Light, Molson Coors
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Now Coors Light Chills Communities with Ads on Roofs
On rooftops in one residential complex in perennially sweltering Miami, Coors Light has installed minimally branded rooftop “Chillboards,” which use a special white coating from Mule-Hide Products that’s been proven to reflect 85% of sunlight. The brand found that the … Continue reading
Posted in Advertising
Tagged Chillboards, Coors Light
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On St. Patrick’s Day, Beer Sales Doubled in Year, Up 9% from 2019
Across the nation, on-premise returns for St. Patrick’s Day were up significantly, BeerBoard reports. Draft volume was up 118.5% nationally when compared to 2021. In looking back at 2019, the last fully-open holiday prior to Covid shutdowns, 2022 saw a … Continue reading
Posted in Uncategorized
Tagged Bud Light, Coors Light, Guinness, Michelob Ultra, St. Patrick's Day
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Coors Light Ends 6-Pack Plastic Rings Worldwide
Coors Light said it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand in North America to move away from plastic rings. To support the move to … Continue reading
Posted in Packaging
Tagged Coors Light, Molson Coors
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Coors Light Signs as Founding Partner of HBCU Legacy Bowl
Not one player from a Historically Black College or University was selected for the 2021 draft. So the Black College Hall of Fame decided to do something about that. The solution: The HBCU Legacy Bowl. This first-of-its-kind all-star game will … Continue reading
Posted in Corporate Social Responsibility, Sponsorship
Tagged Coors Light, HBCU Hall of Fame Legacy Bowl
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