Tag Archives: Chris Peddy

Jägermeister: We Complement Craft, Seasonal Beers

Posted on June 6, 2019 by Donna Whitaker

Jägermeister has partnered with Stone Brewing, Lord Hobo Brewing Company, Oskar Blues Brewery, JW Wakefield and Maui Brewing Co. to create unique beer pairings complementing Jägermeister’s 56 ingredients and the unique nuances of the selected brews. These beer pairings will … Continue reading →

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Jägermeister Launches ‘Shots-to-Go’ Pack

Posted on July 11, 2018 by Donna Whitaker

Jägermeister launched Mini Meisters nationwide. The 20mL bottles come in a “10 Shots-to-Go” pack, making them convenient

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Why Jagermeister’s New Global Identity May Fall Flat

Posted on May 3, 2017 by Donna Whitaker

For the first time in its history, Jägermeister  has rebranded itself.  Because of the difference in cultures, it runs the risk of falling flat in Asia, much of Africa and South America. The U.S. launch involves a creative platform, coined, … Continue reading →

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