Tag Archives: Breakthru Beverage

Breakthru Beverage, Provi Extend eCommerce Partnership

Posted on March 16, 2022 by Joel Whitaker

The agreement between Breakthru and Provi, the ecommerce marketplace for the bev/al industry, was extended for three years. Provi’s online marketplace streamlines the beverage ordering process between retailers and distributors via its robust communication system. Through the partnership, Provi provides … Continue reading →

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Breakthru Beverage to Acquire J.J. Taylor’s Minnesota Beer Business

Posted on March 2, 2022 by Joel Whitaker

Breakthru Beverage Group said it agreed to acquire J.J. Taylor Co.’s Minnesota beer business, which will be merged into Breakthru Beverage. The move enhances Breakthru’s Minnesota beer portfolio and further strengthens the company’s Midwest position as it continues to expand … Continue reading →

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Breakthru Beverage to Rep Remy Cointreau in Colorado

Posted on February 9, 2022 by Joel Whitaker

The agreement announced Wednesday (2/9) extends the two firms’ partnership in Delaware, Illinois and Pennsylvania. “Rémy Cointreau’s reputation speaks for itself; their culture, progressive approach and way of doing business match those of Breakthru Beverage,”  “As Rémy’s preferred partner in … Continue reading →

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Breakthru to Acquire Missouri’s Major Brands

Posted on January 6, 2022 by Joel Whitaker

Breakthru Beverage Group said it agreed to purchase Missouri-based Major Brands.  Terms weren’t disclosed. The move follows acquisition of a controlling interest in Major Brands by the Wirtz family, co=owners of Breakthry, in 2020. The transaction is expected to be … Continue reading →

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Breakthru Beverage Names Tom Bené to Succeed Greg Baird

Posted on August 31, 2021 by Joel Whitaker

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board of Managers has appointed Tom Bené as President and CEO, effective October 4, 2021. Most recently, Tom was President/CEO of the … Continue reading →

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Breakthru Beverage Group Expands Portfolio with CBD and Relaxation Beverages

Posted on August 25, 2021 by Joel Whitaker

Breakthru Beverage Group said it added CBD and Relaxation beverages to its portfolio of wine, spirits, beer and non-alc products through a partnership with Recess, a leader in the fast-emerging category. Breakthru will carry both Recess’ flagship CBD line and … Continue reading →

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