Breakthru Beverage Group said it agreed to purchase Missouri-based Major Brands. Terms weren’t disclosed. The move follows acquisition of a controlling interest in Major Brands by the Wirtz family, co=owners of Breakthry, in 2020.
The transaction is expected to be completed this spring.
“This is a tremendous opportunity for Breakthru to further solidify our standing in the Midwest. We have an ambitious growth agenda, and this move marks another step forward as we continue to seek opportunities across North America,” said Tom Bené, Breakthru Beverage Group President/CEO. “We intend to align our family-led businesses, embrace opportunities for innovation and build on Major Brands’ strong service, community and people-oriented culture to expand our relationships in Missouri.”
“Major Brands always has been about its people and the relationships we have built with our customers, suppliers and the communities we have served. We have aggressively defended the responsibilities with which the state has entrusted us. Breakthru’s acquisition of Major Brands now gives one of Missouri’s largest wholesale premium beverage alcohol distributors the added resources and capabilities of Breakthru’s outstanding team. It will strengthen our position in the industry, while maintaining our values and commitment to community and culture,” said Sue McCollum, Major Brands CEO.