Tag Archives: Beam Suntory

Beam Suntory Launches Legent in Michigan Ohio, Missouri, North and South Carolina, Oregon, Hawaii, Massachusetts and Tennessee

Legent (Beam Suntory; SRP $39.99) melds Kentucky distilling tradition with Japanese blending expertise. Since launching in 2019 in select markets, Legent has changed the landscape of the bourbon category by bringing together the best of the East and West in … Continue reading

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For the Covid Thanksgiving, Major Brands Offers Help for Staying at Home

With local governments and the Centers for Disease Control & Prevention urging people to stay at home, the biggest bar night of the year just may have to go remote. To encourage Missourians to celebrate safely, Major Brands will be … Continue reading

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For 6 Years, Beam Suntory Paid Bribes to Indian Officials, Now It’s Paying the U.S. $19.6 Million to Settle Criminal Charges

Beam Suntory Inc. agreed to pay a criminal monetary penalty of $19,572,885 to resolve the department’s investigation into violations of the Foreign Corrupt Practices Act (FCPA), the Justice Department said. The resolution arises in part out of Beam’s scheme to … Continue reading

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Beam Suntory Acquires On The Rocks

Beam Suntory said it acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand.  Terms weren’t disclosed. Beam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of premium … Continue reading

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Beam Suntory

Beam Suntory  reports net sales declined 3% in the first half.  Yes, we know, off-premise sales offset on-premise declines, but only so much. Sales were lower at a double-digit rate in markets most severely impacted by the pandemic, including Spain, … Continue reading

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With SpiritsUnited, DISCUS’s Swonger Hopes to Mobilize Spirits Fans From Distillers to Consumers to Advocate on Key Issues

We’re not fans of searching for top executives.  By and large, we think, it’s best to promote someone who’s already in your organization.  After all, they don’t have to spend time learning the lay of the land – or what needs … Continue reading

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