Tag Archives: Anheuser-Busch

Cutwater Spirits Honors ‘Lazy Ones’ in Big Game Spot

Posted on February 14, 2022 by Joel Whitaker

Cutwater Spirits (Anheuser-Busch) the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. In Cutwater’s breakthrough spot, “Here’s to the Lazy Ones,” the brand redefines “lazy” as ingenious, … Continue reading →

Posted in Advertising | Tagged , | Comments Off on Cutwater Spirits Honors ‘Lazy Ones’ in Big Game Spot

Bud Light NEXT Hits Shelves, Releases Super Bowl Spot

Posted on February 8, 2022 by Joel Whitaker

Bud Light NEXT began appearing on store shelves yesterday (2/7).  As part of the launch, the zero-carb beer released its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing … Continue reading →

Posted in Uncategorized | Tagged , , | Comments Off on Bud Light NEXT Hits Shelves, Releases Super Bowl Spot

Bud Light Launches Zero-Carb Beer

Posted on January 27, 2022 by Joel Whitaker

Bud Light NEXT is Anheuser-Busch‘s first zero carb beer.  In addition to offering zero carbs, the new super crisp light beer boasts 80 calories, 4% ALC/VOL and offers a clean, and refreshing taste, A-B said. “As Bud Light enters 2022, we … Continue reading →

Posted in New Products | Tagged , , | Comments Off on Bud Light Launches Zero-Carb Beer

A-B Details Super Bowl Plans

Posted on January 26, 2022 by Joel Whitaker

Anheuser-Busch will use four minutes of the Super Bowl to kick off a larger 360 marketing campaign focused on hope, positivity and possibility.   Here are some details about each brand’s plans: Bud Light NEXT: Ten years in the making, Anheuser-Busch’s first-ever … Continue reading →

Posted in Advertising | Tagged , | Comments Off on A-B Details Super Bowl Plans

FTC, Justice Department Seek Info on Merger Guidelines

Posted on January 18, 2022 by Joel Whitaker

Mergers and acquisitions involving major bev/al suppliers and wholesalers may be prohibited or restricted depending upon what the Justice Department and Federal Trade Commission conclude after reviewing and possibly revising antitrust guidelines. In a request for information on merger enforcement … Continue reading →

Posted in Acquisitions, Craft Beverages, Legislation | Tagged , , , , , , , | Comments Off on FTC, Justice Department Seek Info on Merger Guidelines

What’s Wrong with A-B’s New Logo

Posted on January 18, 2022 by Joel Whitaker

When Belgian-Brazilian brewer InBev acquired Anheuser-Busch, we said the company was great on buying other firms, but poor on marketing.  Not much has happened to change our view. Latest example:  The company has changed its logo — one of A-B’s … Continue reading →

Posted in Advertising | Tagged | Comments Off on What’s Wrong with A-B’s New Logo