Tag Archives: Absolut

Absolut Responds to Sharp Drop in LGBTQ Bars, Restaurants

Posted on May 10, 2022 by Joel Whitaker

LGBTQ bars and restaurants notched a 15.2% decline between 2019 and Spring 2021 on top of an earlier 14.4% decline between 2017-2019.   In an effort to support these venues, Absolut is launching  “Out & Open,” tapping voices such as actor … Continue reading →

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Absolut Launches AbsolutLand in Metaverse at Coachella

Posted on April 11, 2022 by Joel Whitaker

Marking its 10th year as the Official Vodka of Coachella, Absolut said it is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. The celebration is a convergence … Continue reading →

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Absolut Toasts to Friendship with “The Registry for Me”

Posted on January 18, 2022 by Joel Whitaker

The vodka brand invites singles and their friends – regardless of relationship status to register for the things they want in celebration of themselves and the single friends in their lives with The Registry for Me. A NerdWallet survey shows the … Continue reading →

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Absolut Vodka’s Rentable Espresso Martini Kit

Posted on November 4, 2021 by Joel Whitaker

Thanks to Absolut Vodka (Pernod Ricard), consumers won’t need to own those special items needed to set a beautiful holiday table with ease. Instead, they can rent the Social Studies x Absolut Espresso Martini kit  which includes entertaining essentials such as … Continue reading →

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Absolut Encourages Responsible Mixing This Summer

Posted on July 15, 2021 by Joel Whitaker

More than half of adults (56%) have not talked to their friends about their social distance expectations when they get together even though the pandemic is staging a bit of a comeback.  Among those planning to go on in-person dates, … Continue reading →

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Malibu, Absolut Intro Watermelon-Flavored Products

Posted on March 29, 2021 by Joel Whitaker

The two Pernod Ricard products both introduced a watermelon-flavored product. The watermelon craze has grown in popularity by 40% year over year among mainstream audiences (1), with Gen Z in particular favoring watermelon-flavored cocktails. Pernod Ricard is leaning into this … Continue reading →

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