Liquor overtook wine as the top-selling bev/al category in 2021 in the days leading up to Thanksgiving. Liquor held 45% of share on Drizly from November 22 – 24, 2021, followed by wine with 43% and beer with 12%.
Tequila continued its popularity during the holiday time frame, following its trend as one of the fastest-growing spirit categories on Drizly over the past few years. Reposado tequila gained share in 2021 when compared to the same time frame of the days leading up to Thanksgiving in 2020, scaling from the No 14 spot in 2020 to No 10 in 2021. Anejo tequila also increased in share, moving to the No 12 top-selling subcategory in 2021, which is up 10 spots from 2020.
While ready-to-drink increased from No 37 in 2020 to No 24 in 2021 in the days leading up to Thanksgiving, hard seltzer decreased slightly in share when comparing year-over-year, from the No 8 top-selling subcategory to No 9 in 2021.