The liquor category gained share year over year Labor Day weekend, share was 45% in 2021 compared to 42% in 2020. Liquor share remained flat compared to August 2021.
Tequila gained share from 17% to 20% year over year, up from 19% in August 2021. Ready-to-drink, a category that has been on the rise this year, saw the trend continue over Labor Day weekend, with share increasing from 4% to 7% share year over year. Further, RTDs saw gains over LDW compared to the month before share was 6% in August 2021.
High Noon and Cutwater retained their #1 and #2 position as the top two RTD brands Labor Day weekend from 2020 but On the Rocks replaced Jose Cuervo as the third best-selling RTD brand.
Whiskey declined share from 33% share of the liquor category in 2020 to 31% this year. Whiskey share dropped one percentage point over LDW from 32% in August 2021.
Vodka share remained flat at 24% year over year over Labor Day weekend as well as LDW 2021 compared to August 2021.
The wine category share remained flat at 34% over Labor Day weekend year over year, however share was down from 36% last month (August 2021).
The beer category experience share declines year over year this Labor Day weekend. Share was down from 21% in 2020 to 18% in 2021. However, beer share was up over the long weekend from 16% share in August 2021.
Over Labor Day weekend, hard seltzer, the best-selling beer subcategory on Drizly, lost one percentage point share year over year (26% in 2020 vs 25% in 2021).
White Claw, Truly and Bud Light held strong YoY at the top 3 hard seltzer brands however there were several new entrants to the top 10 brands including Topo Chico (#4), Lone River (#7), Michelob (#8), CACTI (#9).
Light larger saw gains within the beer category over the long weekend, growing from 15% to 18% share year over year
Though a small piece of the total beer category, non-alcoholic beer saw significant growth over the long weekend compared to last year, up from .4% share in 2020 to 1% share in 2021.