Smirnoff threw a party in Miami over the Labor Day weekend in which guests enjoyed a variety of tasty cocktails, ready-to-drink options and the delicious, crisp Pink Lemonade flavor of the latest offering from Smirnoff served from a neon, lemonade stand-inspired bar. A larger-than-life, two-story pink flamingo served up plenty of social media moments as guests vibed to the high-energy setlist of DJ Chantel Jeffries.
Smirnoff will be showing up in three more cities this month – New York City, Chicago and Los Angeles – to show guests their own version of a pink paradise. All events will adhere to local and state guidelines to ensure attendees are able to enjoy Smirnoff Pink Lemonade safely.
“Smirnoff is ready to bring some cultural Pink heat to Miami by pairing summertime classics with today’s hottest entertainers to celebrate the launch of our Smirnoff Pink Lemonade boutique of products,” said Jennifer Holiday Hudson, Smirnoff North America Brand Leader.
It’s part of Smirnoff’s “Get Your Pink On” campaign supporting teh new Smirnoff Pink Lemonade portfolio.