Eastside Distilling, Inc. signed Southern Glazer’s Wine & Spirits, North America’s largest wine and spirits distributor, to distribute Redneck Riviera Whiskey throughout the state of California.
Redneck Riviera Whiskey, developed with John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich, is a small batch whiskey with vanilla honey smoothness and a subtle finish that was launched in January 2018.
Garrett Catalani, SVP of Sales, Eastside Distilling, said, “We are pleased to team up with Southern Glazer’s to develop the market in California for Redneck Riviera Whiskey. Southern Glazer’s distributes other Eastside Distilling products and this agreement creates the opportunity to expand the relationship. I expect that Southern Glazer’s will place our whiskey in grocery chains and liquor retailers in California and will use their dedicated Walmart team to take advantage of our recent authorization in Walmart. The initial interest that we have been getting from California has been outstanding and we will be shipping product to California shortly.”