The new Constellation Brands product is Corona Refresca, which is available in two flavors – guava lime and passionfruit lime. Target market is women 25-29 years old. It will be marketed as a “premium spiked refresher.”
It’s also introducing a Svedka seltzer. Svedka is owned by Constellation. It will come in flavors including strawberry elderflower, tangerine hibiscus and cucumber basil.
Both brands are 4.5% alcohol by volume. Rollout will be in a few markets before it goes national.