With 77% of people cutting back on added sugars, Diageo introduces Smirnoff Zero Sugar Infusions offers a zero sugar option in three flavor variants, Cucumber & Lime, Watermelon & Mint and Strawberry & Rose.
To support the launch of Smirnoff Zero Sugar Infusions, Smirnoff is working with longtime brand partner, actor and producer Ted Danson and Saturday Night Live cast member Cecily Strong to create several TV spots highlighting all the fun and flavor that Smirnoff Zero Sugar Infusions brings.
The spots depict the pair with Smirnoff Zero Sugar Infusions cocktails in-hand, “oohing” and “ahhing” over each of the three new flavor variants. The films are available to view on YouTube here and will air on national television starting in June.
“As a leader in the vodka category, Smirnoff has built a reputation for creating breakthrough innovations based on consumers’ evolving taste preferences,” said Jay Sethi, Vice President, Smirnoff, Diageo North America.
“Now more than ever, consumers are demanding lower sugar options that are still delicious. With the launch of new Smirnoff Zero Sugar Infusions, we are proud to embrace the zero sugar trend in order to grow the category and give everyone 21+ an accessible way to enjoy a zero sugar spirit.”