Smirnoff Seltzer (Diageo) teamed up with The Bachelor, The Bachelorette and Bachelor in Paradise to dub the brand’s line of zero sugar rosé flavored seltzers as the “Official Hard Seltzer of The Bachelor.”
To kick-off the partnership, Mike Johnson – fan-favorite from The Bachelorette – stopped by a watch party in Brooklyn last Monday night with a handful of roses and Smirnoff Seltzer Rosé premium malt beverages to surprise viewers enjoying the latest Bachelor episode.
The Smirnoff “Will You Accept This Rosé?” hard seltzer campaign encourages fans (21+) to take in the show’s finest moments while responsibly enjoying a Smirnoff Seltzer Rosé.
“The Bachelor franchise has one of the most loyal and avid fan bases around today, and they’re constantly looking for lower calorie options to enjoy while indulging in the show’s weekly entertainment,” said Krista Kiisk, Brand Director, Smirnoff. “The ‘Will You Accept This Rosé’ campaign was a natural way for Smirnoff to authentically tie into that culture and provides an extremely relevant platform for us to reach fans at various different touch points from digital and social to events and in-store activations.”