Spoetzl Brewery, Texas’ oldest craft brewery, added, Shiner Wicked Juicy IPA and Shiner Day Quencher Session Ale. They will hit shelves in Texas this month and are slated for a national debut in September. The new beers join craft brew staples Shiner Bock and Shiner Light Blonde.
Wicked Juicy IPA is dry hopped, unfiltered and bursting with Citra hops for an IPA with tremendous flavor yet minimal bitterness, the company says. Clocking in at 5.7% ABV and 60 IBUs, it’s available in 12 ounce and 19.2 ounce cans as well as on draught.
Day Quencher is an easy drinking, dry hopped session ale brewed with Mosaic hops for a fruity aroma and a crisp, clean finish. Shiner Day Quencher has a crushable ABV of 4.6% and a moderate hoppiness of 18 IBUs. It is available in both 12 ounce and 19.2 ounce cans in a cheerful mosaic pattern inspired by the versatile hops used to brew this refreshing ale.
“Both beer styles are very much on trend and experiencing record category growth,” says Gregor Mina, Director of Marketing for Spoetzl Brewery. “It’s exciting to expand our portfolio with new variants to showcase the true craftsmanship of Shiner while complementing our core beers that have been fan-favorites for decades.”
Each of the new releases will be supported by a unique TV advertising spot in an illustrated style which will run from August through October on local Texas cable and sports networks. The animated short spots are a direct reflection of the good-humored and unique characteristics which both beers embody.