“As the dialogue on racial equality continues globally, we understand the hurtful connotation the word plantation can evoke to some people, especially in its association with much graver images and dark realities of the past,” said Alexandre Gabriel, Plantation Rum Master Blender. “We look to grow in our understanding of these difficult issues and while we don’t currently have all the details of what our brand name evolution will involve, we want to let everyone know that we are working to make fitting changes.”
The Plantation portfolio is a collection of award-winning rums, several of which are produced at the company’s West Indies Rum Distillery in Barbados. Gabriel, with the help of a loyal and dedicated team, has grown this family business over the last 30-plus years to exemplify creativity, teamwork and inclusiveness across all departments.