Pernod Ricard Launches Martell Blue Swift

It’s made of Martell Cognac VSOP which has been matured in French oak casks and finished in Kentucky bourbon casks and is the first-ever spirit of its kind to enter the market.

Martell’s signature double distillation of exclusively clear wines produces eaux-de-vie of exceptional purity, allowing them to better absorb rich aromatic tones from the Kentucky Bourbon oak casks. Martell’s characteristic notes of candied fruit and plum are thus enriched, in Martell Blue Swift, with the subtle sweetness of vanilla and toasted oak. The result is a smooth interpretation of the Martell style to enjoy neat, on the rocks, or in classic cocktails as an alternative to the “Bourbon-whisky moment”.

The bottle is a sleek cylinder recalling the shape of bourbon casks, and the elaborate “cut-glass” detail on its base evoking classic crystal decanters. For high-energy occasions, Martell Blue Swift also offers a night version with a blue swift that glows in the dark to mix energy with elegance.

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