Noting that all Pernod Ricard‘s brands “are derived from nature,” Alexandre Ricard, ceo, announced the company had joined the Business for Nature coalition which seeks to raise “the profile of nature and (help) find solutions to protect it.”
Also joining: Diageo, which put out a short note on Twitter that it was one of more than 560 companies with revenue exceeding $4 trillion that are urging governments to adopt polices now to review nature loss in this decade.
Pernod Ricard’s announcement was much more effusive. “Our strong commitment to the preservation of nature is very much part of our past and of our future, from the creation of Paul Ricard Oceanographic Institute in 1966 by my grandfather to the global initiatives being developed by our brands today – Martell is piloting regenerative agricultural techniques with its winegrowers, Kahlúa is working with local communities in Mexico to develop a sustainable coffee model through its ‘Coffee for good’ programme, and Jacobs Creek is continuing its 20 year restoration of native species in the Creek,
“Looking further ahead, by 2030 we have committed to sourcing 100% of our key ingredients from sustainable agricultural practices and to 100% of all our global companies having a biodiversity project,” he continued.
“Joining Business for Nature is an important step for us in continuing to strengthen our commitment to nature and in helping us achieve the targets in our 2030 S&R roadmap. We understand that people-climate-nature are fully interconnected and to ensure that we can continue to bring good times and moments of convivialité in the future, we need to protect the good places that they come from. In this the year that was supposed to be the big year for biodiversity, we look forward to working with others towards a greener and more inclusive tomorrow,” Ricard concluded.